ABOUT
(key-shell-eff)
My passion for copywriting and marketing has always given me the motivation to strive for excellence in everything I do.
My ability to create, manage, and deliver creative content quickly and efficiently has always set me apart.
Growing up in Montreal, I graduated with a B.A. in Journalism from Concordia University. I started my career at a security and home automation systems company in 2006. Eventually, I led a team of twelve writers, designers and translators – creating technical and marketing collateral for clients in over 100 countries.
Being in a fast-paced, tech-heavy bilingual corporate environment was a great experience for me - giving me a solid foundation of leadership and mentorship early on in my career.
Looking to expand my writing and content creation skills, as well as pursuing my ambitions to join the advertising industry, I moved to Toronto in 2013 to become copywriter at FCB Toronto. I was lucky to work with a variety of world-class brands, including BMW, BMO, and Hudson’s Bay.
In 2019, I joined Mayk Ideas, a boutique advertising agency, as Senior Copywriter and Editor. The bulk of my work was for Baker Tilly Canada, a group of accounting and advisory firms.
In 2021, I decided to move back home to Montreal and join McCann Worldgroup, working with amazing clients like Export Development Canada and the Royal Canadian Mint.
In 2023, I joined the Customer Experience Office at Sun Life Canada to help create and manage digital content. My work spans all three pillars, including health, wealth, and protection.
Growing up in Montreal, I graduated with a B.A. in Journalism from Concordia University. I started my career at a security and home automation systems company in 2006. Eventually, I led a team of twelve writers, designers and translators – creating technical and marketing collateral for clients in over 100 countries.
Being in a fast-paced, tech-heavy bilingual corporate environment was a great experience for me - giving me a solid foundation of leadership and mentorship early on in my career.
Looking to expand my writing and content creation skills, as well as pursuing my ambitions to join the advertising industry, I moved to Toronto in 2013 to become copywriter at FCB Toronto. I was lucky to work with a variety of world-class brands, including BMW, BMO, and Hudson’s Bay.
In 2019, I joined Mayk Ideas, a boutique advertising agency, as Senior Copywriter and Editor. The bulk of my work was for Baker Tilly Canada, a group of accounting and advisory firms.
In 2021, I decided to move back home to Montreal and join McCann Worldgroup, working with amazing clients like Export Development Canada and the Royal Canadian Mint.
In 2023, I joined the Customer Experience Office at Sun Life Canada to help create and manage digital content. My work spans all three pillars, including health, wealth, and protection.